Small business is making a big comeback in Singleton, with an all-new campaign highlighting why people don’t need to leave town for the best in boutique retail, dining and daily conveniences.

Local operators are the stars of the campaign, developed in partnership between Singleton Council and the Singleton Business Chamber that invites people to “spend a minute, spend a day, or spend a while” in Singleton.

The campaign ties into the Spend in Singleton gift card program that promotes the gift of boutique shopping or dining experiences for friends and family.

More than 70 businesses covering everything from award-winning wineries and florists to groceries and petrol are involved in the program.

Mayor of Singleton, Cr Sue Moore said a video spear-heads the campaign that is being promoted through social media and supported by banners in John Street and billboards on the Hunter Expressway.

“This has been a challenging year for everyone, but businesses have been particularly hard hit by bushfires and then COVID-19,” she said.

“Council is well aware that small businesses are essential to a diverse and thriving local economy, and this is a tangible way we can promote the wonderful small businesses in our local area and encourage people to look no further than their own backyard when they’re looking for a new outfit or a night out for dinner.

“It’s also a great opportunity for people outside our region to pay us a visit, and a great demonstration of Council and the Business Chamber working together to support the businesses that support us.”

Cr Moore said another initiative under Council’s COVID-19 Support Package was a $100,000 Business Supporting Business program, encouraging businesses to apply for preloaded $250 Spend in Singleton cards to support each other as they rebuild after bushfire and COVID-19 restrictions.

“Working together to support our community and our economy is a critical step as restrictions ease and move towards the rebuild and recovery phase, and this program is a great way for businesses to help businesses,” she said.

“The cards could be used for a range of purposes, including essential food or office supplies, fuel expenses, or as a gift for a staff member for their help and support.

“Every little bit counts.

“These initiatives are a great example of the strong relationship that exists between Council, Singleton Business Chamber and our local businesses, and yet another reason why Singleton is a great place to open a new venture, relocate or expand.”